Prosi Group at Gulfood 2026: Navigating the New Era of Global Spice Trade
As the global food industry converges at the Dubai Exhibition Centre for Gulfood 2026, the conversation has shifted from simple availability to certified reliability. For international brokers and import-export leaders, the primary goal is finding a partner who can navigate market volatility without compromising on international standards.
At Prosi Group, we are arriving in Dubai not just as Vietnam’s leading exporter, but as a battle-tested partner equipped with the world’s most stringent food safety credentials.
A Legacy of Performance: Surmounting the Challenges of 2025
The past year was a true “pressure test” for the global supply chain. Between shifting geopolitical landscapes, complex logistics, and evolving tax policies, the industry faced significant headwinds. However, Prosi Group turned these obstacles into a record-breaking year:
- Market Dominance: We successfully defended our Top 1 position for Cinnamon and Star Anise exports, while our Cashew division surged by 84%, placing us among the Top 7 exporters in Vietnam.
- Operational Scale: At our peak, we managed a logistics flow of 256 containers per month, resulting in a historic annual revenue of over 181 millions USD.
- Adaptability: We navigated the “US countervailing duty” and regional administrative changes while maintaining a 100% execution rate for our partners.
The “Gold Standard” of Compliance: More Than Just a Certificate
While our scale provides the volume, our certifications provide the certainty. We understand that for our global partners, a certification is a “passport” to premium markets. Beyond our longstanding Kosher (Pareve) certification, Prosi Group is proud to uphold a full suite of international benchmarks:
- BRC Global Standard: This is our crown jewel. Achieving BRC certification (British Retail Consortium) represents our commitment to the highest level of food safety, traceability, and quality control. It is your guarantee that our manufacturing processes meet the most rigorous retail requirements in the UK, Europe, and beyond.
- Halal Certified: Ensuring full accessibility for our partners in the Middle East and other Islamic markets, confirming that our products are processed according to strict ethical and dietary laws.
- FDA Registered: Maintaining active FDA compliance is central to our strategy, especially as we navigate the evolving trade policies of the United States market.
- Kosher (Pareve): ensuring our Spices, Nuts, and Coconut products meet the highest standards of purity for a diverse global consumer base.
Visit Us in Dubai: Stand SW-P45
The 2026 harvest season is fast approaching, and the window for securing high-quality, stable supply is narrowing. Our team of export specialists is on the ground at Gulfood to discuss real-time harvest forecasts and how our BRC-certified facilities can support your brand’s growth.
📍 Where to find us:
- Stand: SW-P45
- Hall: Hall 11 – South Hall
- Pavilion: South Pavilion
- Dates: January 26 – 30, 2026
The future of the spice trade belongs to the compliant and the resilient. We invite you to visit our booth for a one-on-one consultation.
Vietnam Pepper 2025: A Year of Structural Change and the Foundation for 2026.
The final data for 2025 is in, and it tells a story of a market in profound transition. For global importers and brokers, the takeaway is clear: the era of “cheap and abundant” Vietnamese pepper has been replaced by a new reality of value-driven scarcity. As a leading voice in the Vietnamese spice sector, Prosi Group presents this comprehensive analysis of the 2025 performance and the critical supply-side hurdles awaiting the 2026 cycle.
I. The 2025 Performance: A Historic Financial Milestone
Despite a slight contraction in total export volume, 2025 will be remembered as the year Vietnamese pepper reached its highest financial peak in history.
- The Record Figures: Vietnam exported 247,482 tons, generating a staggering $1.66 billion in revenue. While volume dipped by 1.2% compared to 2024, the export value surged by 26%.
- The Price Revolution: The average export price for Black Pepper hit $6,607/ton (+36.2%) and White Pepper reached $8.629/ton (+33.6%).
- Dominance in Spices: Pepper now accounts for 78.2% of Vietnam’s total spice export value. This confirms that even as we diversify into Cinnamon and Star Anise, Pepper remains the flagship of our agricultural strength.
II. Production Analysis: The Calm Before the 2026 Storm
In 2025, Vietnam maintained its status as the global production hub with 195,000 tons. High prices incentivized farmers to invest in better fertilizers and irrigation, which stabilized yields for the 2025 harvest. However, the outlook for 2026 is significantly more fragile:
- Climatic Hostility: 2025 saw extreme weather patterns. Prolonged droughts in the “Pepper Belt” (Đắk Lắk, Gia Lai, Đắk Nông) followed by unseasonal heavy rains have weakened crop health.
- The Disease Factor: High humidity has triggered outbreaks of root rot and Phytophthora in aging orchards. While young gardens remain productive, they cannot offset the decline in older regions.
- The 2026 Forecast: We estimate a 15-20% reduction in harvest volume, with total output likely dropping to 165,000 tons. This will be the tightest supply window we have seen in years.
III. The Global Pivot: Asia Rises as the West Recalibrates
The flow of Vietnamese pepper underwent a massive geographical re-routing in 2025, reflecting broader macroeconomic shifts:
- Asia Takes the Lead: Now commanding 47.4% of total exports (up from 38% in 2024). This growth was propelled by a 35.6% surge in UAE intake and an 88% rebound in Chinese demand. These markets are increasingly acting as hubs for re-processing and regional distribution.
- The Western Retreat: Exports to the Americas dropped by 22.7% and Europe by 13.1%. High interest rates in the US and EU forced many buyers to work through existing inventories (destocking) rather than buying at peak 2025 prices.
- The VAT Catalyst: With the Vietnamese government recently abolishing VAT on export items, domestic enterprises now have a significant liquidity boost to accelerate shipments in early 2026.
IV. Strategic Forecast: What Importers Must Know for 2026
As we approach the 2026 harvest (expected to begin in late February), the “wait for a price drop” strategy may be highly risky.
- Farmer Psychology: Vietnamese farmers are now financially robust. Strong profits from Coffee, Durian, and the 2025 Pepper cycle mean they are under zero pressure to sell ồ ạt (mass-sell). They will release stock slowly and strategically to maintain price levels.
- Inventory Scarcity: Carry-over stock into 2026 is estimated at just 40,000 tons. With global demand consistently high and other origins (except Brazil) also seeing production drops, the global supply gap is widening.
- A New Price Floor: We anticipate that the 2025 prices were not a temporary spike but the establishment of a new price floor. —
The Prosi Group Conclusion
At Prosi Group, we believe 2026 will be a year defined by sourcing security. In a market where volume is shrinking and farmers have the financial power to hold stock, “price hunting” will likely lead to missed opportunities and supply chain disruptions.
The industry leaders—Olam, Phuc Sinh, and the Prosi network—are already aligning with a more structured, long-term procurement model. We advise our global partners to move away from spot-market volatility and toward strategic partnerships to ensure continuity for the 2026 season.
Is your supply chain resilient enough to handle a 20% drop in global availability? Connect with the experts at Prosi Group to secure your Q1 and Q2 2026 requirements.
Scaling the Summit: Vietnam’s Cinnamon Export Dominance in 2025
As we close the books on 2025, the data confirms a transformative shift in the global spice trade: Vietnam has solidified its position as the undisputed “Spice King” of the Cinnamon market. For global importers and brokers, understanding the 2025 momentum is critical for navigating the supply chain complexities of 2026. At Prosi Group, we have analyzed the year-end figures to provide you with a strategic roadmap for the months ahead.
1. The Q4 Momentum: A Masterclass in Resilience
After a challenging third quarter, the market witnessed an extraordinary V-shaped recovery.
- The December Surge: Exports reached 11,366 tons in December, a sharp +20.07% increase from November. This marked the third consecutive month of growth, driven by peak holiday demand in the West and Lunar New Year restocking in Asia.
- A New Baseline: The year concluded with a total volume of 120,295 tons. To put that in perspective, 2025 outperformed 2024 by ~19% and 2023 by a staggering ~35%.
The Takeaway: Global reliance on Vietnamese Cassia is no longer seasonal; it is a structural preference over other origins like Indonesia or Sri Lanka.
2. Global Market Shift: The Rise of the “Trade Hubs”
While traditional markets remain strong, 2025 revealed a fascinating shift in how Cinnamon flows across the globe:
- The “Big Three” Backbone: India (37.6% share), the USA (11.3%), and Bangladesh (8.5%) remain the primary engines of demand. India alone absorbed over 45,000 tons, reclaiming its role as the dominant consumer and processor.
- The Hub Strategy: We saw explosive growth in transit hubs. Singapore surged by +364% and UAE by +108%. This indicates that international traders are increasingly using these hubs to manage logistics and financial hedging before redistributing to final destinations.
- The China Rebound: After a period of stagnation, demand from China skyrocketed by +147%, likely due to a domestic supply gap and a shift toward higher-quality Vietnamese imports.
3. The 2026 Landscape: Red Sea, EUDR, and Strategic Sourcing
As we transition into 2026, the “Golden Age” of Vietnamese Cinnamon faces a more complex regulatory and logistical environment:
- Logistics Alert: Continued tensions in the Red Sea mean longer transit times (10-14 days extra) and elevated ocean freight. Strategy: Buyers must prioritize earlier booking and higher safety stocks.
- The “Green” Filter: With EUDR (European Deforestation Regulation) and ESG mandates taking full effect, 2026 will be the year that separates professional exporters from casual traders. Compliance is no longer an option—it is a ticket to the market.
- Sourcing Trends: The “China + 1” strategy continues to favor Vietnam as global buyers seek stability outside traditional geopolitical zones.
4. Prosi Group: The Market Maker’s Perspective
In a year of record-breaking industry performance, Prosi Group has reached a milestone that redefines leadership:
- Unrivaled Scale: We ended 2025 as the #1 Exporter with 18,028 tons—holding a 15% total market share. Our volume is now 2.5 times larger than our nearest competitor.
- Operational Stability: While many large players saw a -90% dip in December volume due to supply chain fatigue, Prosi remained steady, exporting 1,335 tons (the highest in the market).
- Why it matters to you: Our scale allows us to act as a Market Maker. We offer price stability, guaranteed execution, and the most robust ESG-compliant supply chain in Vietnam.
Conclusion & 2026 Outlook
We forecast 2026 to grow at a more disciplined rate of 8-12%. Quality standards will tighten, and logistical costs will remain a variable. In this environment, the “Prosi Advantage” is your greatest hedge against uncertainty.
To our global partners: Thank you for trusting us through a record-breaking year. To those looking to secure a stable, high-volume supply for 2026—let’s start the conversation today.
Strengthening Global Ties at Korea Food 2025
Date: June 10–13, 2025
Venue: KINTEX, Seoul, South Korea
Booth: Hall 3 – Stand 3C703
As one of Vietnam’s leading exporters of spices and nuts, Prosi Thăng Long was honored to join Korea Food 2025, South Korea’s premier international food exhibition. The event brought together top global suppliers, importers, and food manufacturers — and Prosi was proud to represent the best of Vietnam’s agricultural excellence.
A Strong Impression at Korea Food 2025
At our booth, visitors experienced the full range of Prosi’s high-quality offerings:
- 🌿 Vietnamese Cinnamon (Cassia): Rich in aroma and oil content, sourced from well-managed farms in Yen Bai and Lao Cai.
- 🌟 Star Anise from Lang Son: Bold flavor and high shikimic acid content — ideal for both culinary and pharmaceutical applications.
- 🧂 Black Pepper GL550 & GL500: Known for its bold taste, density, and clean processing — trusted by buyers across the Middle East and Asia.
- 🥜 Cashew Kernels: From WW240 premium-grade to split and roasted varieties, directly processed in our Bình Phước factory.
- 🥥 Desiccated Coconut: Ideal for baking, snacks, and industrial food applications, serving markets from Europe to the Middle East.
Why Korea Matters
South Korea is a growing market for natural, healthy, and high-value food ingredients. Prosi Thăng Long’s presence at Korea Food 2025 highlighted our commitment to long-term partnerships with Korean and Asian buyers who value consistency, safety, and supply chain reliability.
Market Insight & Direct Conversation
One of the highlights of the event was the opportunity to meet face-to-face with clients and partners to exchange insights on:
- Vietnamese spice supply chains
- Global price trends
- Seasonal harvest updates
- Export opportunities and market regulations
Prosi continues to position itself not only as a reliable supplier, but as a trusted market partner — offering deep industry insight and flexible solutions tailored to each client’s needs.
PROSI THANG LONG AT SIAL SHANGHAI 2025
Date: May 28–30, 2025
Venue: Shanghai New International Expo Centre (SNIEC), Shanghai, China
Booth: Hall E3 – Stand E3A021
Prosi Thăng Long is proud to showcase Vietnam’s finest agricultural products at SIAL China 2025, one of Asia’s largest and most influential food innovation exhibitions.
As a trusted leader in spice and nut exports, we continue to strengthen our presence in the Chinese market — a market that values quality, traceability, and innovation in sourcing.
Why Visit Prosi Thăng Long’s Booth?
🔹 Premium Vietnamese Spices
We offer a wide range of top-grade spices including Star Anise from Lang Son, high-oil Cassia from Yen Bai, and Black Pepper GL550, all carefully selected, cleaned, and prepared for global standards.
🔹 Cashew Excellence
Explore our cashew portfolio — from WW240 and WW320 kernels to split and roasted varieties — processed in our Binh Phuoc factory with a capacity of over 15,000 MT/year.
🔹 Reliable Exporter with Global Reach
With consistent monthly shipments exceeding 250 containers, we proudly serve clients in over 40 countries across the Middle East, Africa, South Asia, Europe, and America.
Commitment to Partnership
At Prosi Thăng Long, we believe in building long-term relationships through product quality, transparent communication, and deep market insight. Our participation in SIAL China 2025 reflects our continued investment in understanding the evolving needs of Chinese buyers and delivering solutions tailored for this dynamic market.
We warmly invite importers, distributors, and food manufacturers to visit our booth, explore our offerings, and discuss opportunities for collaboration.
Prosi Thăng Long – Professional. Spices & Nuts. Insight.
Your trusted Vietnamese partner in global agriculture.
Prosi Thăng Long at Saudi Food 2025: Showcasing Vietnam’s Finest Spices & Nuts to the Middle EastProsi Thăng Long at Saudi Food 2025
Date: 12-14 May 2025
Venue: Riyadh International Convention & Exhibition Center (RICEC), Saudi Arabia
Booth: Hall 4 – Stand 4C1211
As one of Vietnam’s leading exporters of spices and nuts, Prosi Thăng Long is proud to participate in Saudi Food 2025 — the region’s premier international trade fair for food and beverage innovation.
This marks a strategic opportunity for us to connect with importers, distributors, and manufacturers in the Middle East and beyond, while showcasing the best of Vietnamese agriculture.
What You Can Expect at Our Booth:
- Premium Spices: From high-oil Vietnamese Cassia and Star Anise to export-grade Black Pepper GL550, our spices are selected from the finest growing regions and processed to meet international standards.
- Top-Grade Cashew Kernels: Including WW240, WW320, and roasted cashews — with consistent size, clean appearance, and stable year-round supply.
- Trusted Export Experience: With over 250 export containers shipped monthly, Prosi is known for reliable logistics, full export documentation, and deep understanding of key markets across the Middle East, Africa, and Asia.
As global demand for high-quality, traceable ingredients continues to grow, Prosi Thăng Long is ready to serve as your long-term sourcing partner.
We invite all trading partners, import-export companies, and food professionals to stop by our booth, explore our product range, and discuss future cooperation.
Prosi Thăng Long – Professional. Spices & Nuts. Insight.
Vietnam’s trusted name in global spice trade.
PROSI THĂNG LONG – VIETNAM’S NO.1 CINNAMON & STAR ANISE EXPORTER IN 2024
We are proud to announce that Prosi Thăng Long continues to lead Vietnam’s cinnamon and star anise export industry in 2024. With an unwavering commitment to quality and global market expansion, we have once again secured our position as the largest and most trusted exporter of these premium spices.
In 2024, Vietnam exported 99,874 tons of cinnamon, generating a total export value of $274.5 million. This marks an 11.7% increase in export volume and a 5.2% rise in export value compared to 2023. India remained the largest export market, accounting for 35.9% of total exports (35,885 tons), despite experiencing a 5.7% decline from the previous year. The United States followed as the second-largest market, importing 11,078 tons (11.1%), reflecting a 9.0% growth. Bangladesh ranked third with 7,928 tons (7.9%), showing a remarkable 42.5% increase.
Among all exporters, Prosi Thăng Long emerged as the top cinnamon exporter, shipping 14,891 tons, which accounts for 14.9% of Vietnam’s total cinnamon exports—a 7.6% increase compared to 2023. Our continuous growth and market leadership reaffirm our position as the industry’s leading supplier.
Similarly, Vietnam exported 14,004 tons of star anise in 2024, with a total export value of $63.7 million. However, the overall export volume decreased by 5.7%, and export value dropped by 16.2% compared to 2023. India remained the dominant importer, accounting for 66.8% (9,352 tons), with a 19.0% increase in demand. Other key markets included the USA (563 tons), China (420 tons), Taiwan (361 tons), and Thailand (269 tons).
Once again, Prosi Thăng Long led the star anise export market, supplying 2,865 tons, which represents 20.5% of Vietnam’s total exports. This marks a 19.6% increase from 2023, further solidifying our dominance in the global spice trade.
As we continue to expand and strengthen our global presence, Prosi Thăng Long remains committed to providing premium-quality Vietnamese spices to partners worldwide. Meet us at Gulfood 2025 to explore exciting business opportunities!
#ProsiThangLong#Prosi#GlobalTrade#VietnamSpices#VietnamNuts#Pepper#Cashew#Cinnamon#Coconut#StarAnise#VietnamExporter#Gulfood2025
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𝐏𝐫𝐨𝐬𝐢 𝐓𝐡𝐚𝐧𝐠 𝐋𝐨𝐧𝐠 – 𝐒𝐩𝐢𝐜𝐞𝐬 𝐚𝐧𝐝 𝐍𝐮𝐭𝐬 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐞𝐫 𝐚𝐧𝐝 𝐄𝐱𝐩𝐨𝐫𝐭𝐞𝐫
𝐀𝐝𝐝𝐫𝐞𝐬𝐬: 4th Floor, Kim Anh Building, No 78 Duy Tan, Cau Giay, Ha Noi
𝐄𝐦𝐚𝐢𝐥: Sales@prosi.com.vn
𝐎𝐟𝐟𝐢𝐜𝐞 𝐇𝐨𝐭𝐥𝐢𝐧𝐞: (+84) 9858 17797
𝐘𝐨𝐮𝐫 𝐭𝐫𝐮𝐬𝐭𝐞𝐝 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐢𝐧 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐬𝐩𝐢𝐜𝐞𝐬 𝐚𝐧𝐝 𝐧𝐮𝐭𝐬
Vietnam’s Cinnamon and Star Anise Market Report 2024
I/ Cinnamon: Growth and Market Dynamics
In 2024, Vietnam recorded a total cinnamon export volume of 99,874 tons, generating export revenue of USD 274.5 million, marking an 11.7% increase in volume and a 5.2% increase in value compared to 2023. Despite a 9.4% decline in volume and an 11% decline in value during the first four months of the year, the sector experienced a significant recovery toward the end of 2024.
Export Market Highlights
India remained the largest export market for Vietnamese cinnamon in 2024, with 35,885 tons exported, accounting for 35.9% of total exports. However, this marked a 5.7% decrease compared to the previous year.
The United States was the second-largest market, with 11,078 tons exported, representing 11.1% of total exports and an impressive 9.0% growth compared to 2023.
Bangladesh ranked third, with 7,928 tons exported, accounting for 7.9% of total exports and achieving a remarkable 42.5% increase year-over-year.
Leading Exporters in 2024
Prosi Thăng Long continued to dominate the cinnamon export sector as the largest exporter in Vietnam, contributing 14.9% of total exports with 14,891 tons, a 7.6% increase compared to 2023.
The following companies also made significant contributions:
- Gia Vị Sơn Hà: Exported 6,163 tons, an impressive 31.8% growth, accounting for 6.2% of the market.
- Tuấn Minh: Exported 4,618 tons, a remarkable 48.3% growth, accounting for 4.6% of the market.
- Senspices Việt Nam: Exported 4,299 tons, a 16.2% decline, accounting for 4.3% of the market.
- Olam Việt Nam: Exported 4,128 tons, a 19.8% growth, accounting for 4.1% of the market.
Prosi Thăng Long’s Leadership
Prosi Thăng Long reaffirmed its position as the industry leader in 2024, maintaining the largest market share in Vietnam’s cinnamon export sector. This achievement reflects the company’s consistent commitment to quality, market expansion, and innovation in the spice industry.
II/ Overview of Star Anise in Vietnam
In 2024, Vietnam exported 14,004 tons of star anise, generating a total export revenue of USD 63.7 million. This represented a 5.7% decline in export volume and a 16.2% drop in value compared to 2023. Despite these challenges, Prosi Thăng Long achieved significant growth, reinforcing its leadership in the star anise export sector.
Export Market Highlights
India remained the largest market for Vietnamese star anise, accounting for 66.8% of total exports, with 9,352 tons exported—an impressive 19.0% growth compared to the previous year.
Other notable export markets included:
- United States: 563 tons
- China: 420 tons
- Taiwan: 361 tons
- Thailand: 269 tons
Leading Exporters in 2024
Prosi Thăng Long solidified its position as the top exporter of star anise in Vietnam, exporting 2,865 tons and accounting for 20.5% of the total market share, a 19.6% increase compared to 2023.
Other key contributors included:
- Tuấn Minh: 769 tons
- Senspices: 579 tons
- Hồng Sơn Việt Nam: 446 tons
- Huy Chúc M & M: 398 tons
Prosi Thăng Long’s Expansion
To meet growing market demand, Prosi Thăng Long expanded its production capacity by opening a new factory in Lạng Sơn in 2024. This strategic move underscores the company’s commitment to innovation and its mission to deliver premium-quality star anise to global markets.
III/ Challenges in Vietnam’s Cinnamon and Star Anise Export Sector
Despite achieving positive results, Vietnam’s cinnamon and star anise industries face numerous challenges that demand strategic solutions to sustain growth and competitiveness in the global market.
1. Intensifying Competition
The global spice market is becoming increasingly competitive, with major exporting countries such as Indonesia, Sri Lanka, and India vying for market share. Vietnamese exporters must differentiate themselves by offering superior quality and value-added products to remain ahead of competitors.
2. Stringent Quality Standards
Importing markets, especially in the EU and the United States, are implementing stricter quality and safety requirements. These include higher standards for pesticide residues, microbiological safety, and organic certifications. Meeting these demands requires significant investments in processing technology, quality control systems, and compliance documentation.
3. Price Volatility
The international market for cinnamon and star anise is highly sensitive to price fluctuations caused by supply-demand imbalances, currency exchange rates, and geopolitical factors. Such volatility poses risks to exporters, particularly when negotiating long-term contracts.
Prosi Thăng Long’s Approach
As the industry leader, Prosi Thăng Long is proactively addressing these challenges by:
- Strengthening Market Relationships: Building strong partnerships with key buyers to navigate market uncertainties effectively
- Investing in Modern Facilities: Expanding production capabilities, such as the new factory in Lạng Sơn, to ensure consistent quality and supply.
- Enhancing Quality Control: Implementing advanced processing technologies to meet stringent international standards.
IV/The Rising Trend of Organic Cinnamon and Star Anise Development
Vietnam has been the world’s largest exporter of cinnamon since 2021, a remarkable achievement that highlights the country’s pivotal role in the global spice industry. To sustain and enhance this position, the cinnamon and star anise sector must embrace innovation, with the development of organic production emerging as a key strategy for the future.
Why Organic Matters
- Global Demand for Organic Products
Consumers worldwide are increasingly prioritizing health, sustainability, and environmentally friendly practices. The demand for organic spices, including cinnamon and star anise, is rising, especially in high-value markets such as the EU, the United States, and Japan. - Enhanced Market Access
Organic certifications open doors to premium markets and allow Vietnamese exporters to secure higher profit margins. Products labeled organic carry a reputation for quality and sustainability, aligning with global trends. - Sustainability and Environmental Benefits
Organic farming practices reduce the use of harmful pesticides and synthetic fertilizers, promoting healthier ecosystems and long-term soil fertility. This ensures sustainable growth for the industry while addressing environmental concerns.
Prosi Thăng Long’s Vision for Organic Spices
As a leader in Vietnam’s spice export industry, Prosi Thăng Long is committed to advancing organic cinnamon and star anise production. Key initiatives include:
- Supporting Farmers: Collaborating with local growers to transition to organic farming practices, providing technical training, and ensuring compliance with international organic standards.
- Investing in Certification: Achieving globally recognized organic certifications to boost the marketability of Vietnamese spices.
- Promoting Sustainability: Implementing eco-friendly practices across the supply chain to reinforce Vietnam’s reputation as a responsible and sustainable supplier.
The Road Ahead
The development of organic cinnamon and star anise represents a critical step in securing Vietnam’s position as a global leader in the spice market. By embracing this trend, the industry can not only meet evolving consumer preferences but also contribute to a more sustainable and resilient future for Vietnamese agriculture.
#ProsiThangLong#Prosi#GlobalTrade#VietnamSpices#VietnamNuts#Pepper#Cashew#Cinnamon#Coconut#StarAnise#VietnamExporter
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𝐏𝐫𝐨𝐬𝐢 𝐓𝐡𝐚𝐧𝐠 𝐋𝐨𝐧𝐠 – 𝐒𝐩𝐢𝐜𝐞𝐬 𝐚𝐧𝐝 𝐍𝐮𝐭𝐬 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐞𝐫 𝐚𝐧𝐝 𝐄𝐱𝐩𝐨𝐫𝐭𝐞𝐫
𝐀𝐝𝐝𝐫𝐞𝐬𝐬: 4th Floor, Kim Anh Building, No 78 Duy Tan, Cau Giay, Ha Noi
𝐄𝐦𝐚𝐢𝐥: Sales@prosi.com.vn
𝐎𝐟𝐟𝐢𝐜𝐞 𝐇𝐨𝐭𝐥𝐢𝐧𝐞: (+84) 9858 17797
𝐘𝐨𝐮𝐫 𝐭𝐫𝐮𝐬𝐭𝐞𝐝 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐢𝐧 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐬𝐩𝐢𝐜𝐞𝐬 𝐚𝐧𝐝 𝐧𝐮𝐭𝐬
Overview of the Vietnamese Cashew Industry
The year 2024 has been a landmark period for Vietnam’s cashew industry, showcasing impressive growth, international collaboration, and strategic advancements in global markets. With continued efforts to enhance quality and diversify export destinations, Vietnam has reinforced its position as the largest exporter of cashews in the world, accounting for over 80% of global market share.
Key Highlights of 2024
1. Exceptional Export Growth
Vietnam achieved remarkable export results, with total export turnover estimated at $3.6 billion, a 7% increase compared to 2023. From January to November, the country exported 711,500 tons of cashews, marking a 22.2% rise in volume and 30.7% growth in value year-over-year.
- USA: Remains the largest market with 147,000 tons exported, generating $866 million (20.6% of total export value).
- China: Secured the second position with imports valued at $616 million (15.06% of total exports).
- European Union and Others: Accounted for 64.33%, equivalent to 457,000 tons, valued at $2.75 billion.
2. Rising Cashew Kernel Prices
Early 2024
The domestic raw cashew price ranged from 28,000 to 32,000 VND/kg, showing a slight increase of 5% compared to the same period in 2023.
Reason: Limited supply caused by a decline in raw cashew production from major producers like India and Côte d’Ivoire.
Mid-2024
The international price of W320 cashew kernels reached $6,900 to $8,100/ton, a strong increase of 10% compared to early 2024.
In Vietnam, W320 cashew kernels were priced at around 130,000 to 135,000 VND/kg, marking the most significant growth in the past three years.
Late 2024
The price of raw cashews slightly decreased to 26,000 to 28,000 VND/kg, as raw cashew imports from Africa resumed.
W320 cashew kernel prices remained stable at high levels, around $7,000 to $7,200/ton, driven by strong demand from the U.S. and EU markets.
Reasons Behind Price Fluctuations
Limited Supply
- Vietnam’s raw cashew production in 2024 is estimated at 420,000 tons, a slight 2% increase from 2023, but insufficient to meet processing demands.
- Major raw cashew exporters like Côte d’Ivoire and Ghana reported lower production due to adverse weather conditions.
Increased International Demand
- Vietnam’s cashew exports to major markets, including the U.S., EU, and the Middle East, saw robust growth.
- Demand for high-quality kernels like W320 and W240 increased by more than 15% compared to the previous year.
Fluctuating Logistics Costs
- While international shipping costs decreased slightly compared to 2023, domestic logistics costs remained high, adding to product prices.
Focus on Value-Added Production
- Value-added products such as cashew milk, cashew butter, and roasted cashews gained significant attention in the international market, contributing to the increased kernel prices.
3. Domestic Cashew Production
Vietnam’s raw cashew production reached 420,000 tons, a modest 2% increase compared to 2023, supported by favorable weather and high-yield cashew varieties.
4. International Collaboration
Vietnam signed several cooperation agreements with key raw cashew suppliers such as Ivory Coast and Ghana, ensuring a stable supply chain and strengthening global value chains.
5. Sustainable Production Practices
In 2024, many Vietnamese cashew enterprises adopted international sustainability standards such as Rainforest Alliance and Fair Trade. These efforts focus on improving product quality, protecting the environment, and supporting local farming communities.
6. Logistics and Supply Chain Optimization
While volatile international shipping costs posed challenges, Vietnam made significant progress by expanding direct shipping routes to key markets such as the USA and the EU, reducing logistics pressure for exporters.
7. Expanding New Markets
Vietnam successfully penetrated emerging markets like Russia, South Korea, and the Middle East. Notably, exports to Russia rose by 15%, showcasing resilience despite geopolitical challenges.
8. Global Promotion Campaign
The Vietnam Cashew Association (VINACAS) launched a global branding campaign under the slogan: “Vietnam Cashew – Your Trusted Choice,” emphasizing the superior quality and leadership of Vietnamese cashew products in the global market.
Challenges in 2024
Despite its achievements, the Vietnamese cashew industry faced several challenges:
- Reliance on Raw Cashew Imports: Domestic production remains insufficient to meet processing demands, leading to dependency on imports from Cambodia and African countries.
- Fluctuating Logistics Costs: High shipping costs continued to impact profit margins.
- Competitive Markets: Intense competition from other cashew-exporting countries requires Vietnam to innovate and sustain its global edge.
Prosi Thăng Long’s Role in 2024
Prosi Thăng Long contributed significantly to this success, exporting 8,238 tons of cashews, representing 1.08% of the national market share. By delivering high-quality products and adhering to sustainable practices, Prosi Thăng Long has reinforced Vietnam’s standing as the premier source for cashews globally.
Conclusion and Outlook
2024 has been a transformative year for Vietnam’s cashew industry, with growth driven by strategic market expansion, sustainable practices, and international collaboration. Looking ahead, the focus on enhancing production efficiency, diversifying markets, and promoting sustainability will ensure Vietnam maintains its leadership in the global cashew market.
Prosi Thăng Long remains committed to supporting this vision, delivering premium products, and driving the industry’s continued success.
For more information about our products and services, please contact our sales team or visit our product catalog section.
#ProsiThangLong #Prosi #GlobalTrade #VietnamSpices #VietnamNuts #Pepper #Cashew #Cinnamon #Coconut #StarAnise #VietnamExporter
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𝐏𝐫𝐨𝐬𝐢 𝐓𝐡𝐚𝐧𝐠 𝐋𝐨𝐧𝐠 – 𝐒𝐩𝐢𝐜𝐞𝐬 𝐚𝐧𝐝 𝐍𝐮𝐭𝐬 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐞𝐫 𝐚𝐧𝐝 𝐄𝐱𝐩𝐨𝐫𝐭𝐞𝐫
𝐀𝐝𝐝𝐫𝐞𝐬𝐬: 4th Floor, Kim Anh Building, No 78 Duy Tan, Cau Giay, Ha Noi
𝐄𝐦𝐚𝐢𝐥: Sales@prosi.com.vn
𝐎𝐟𝐟𝐢𝐜𝐞 𝐇𝐨𝐭𝐥𝐢𝐧𝐞: (+84) 9858 17797
𝐘𝐨𝐮𝐫 𝐭𝐫𝐮𝐬𝐭𝐞𝐝 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐢𝐧 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐬𝐩𝐢𝐜𝐞𝐬 𝐚𝐧𝐝 𝐧𝐮𝐭𝐬
Vietnam Pepper Market Overview 2024: A Year of Growth and Transformation
Record-Breaking Performance Despite Challenges
The Vietnamese pepper industry demonstrated remarkable resilience in 2024, achieving substantial revenue growth despite volume challenges. With total exports reaching 250,600 tons and generating $1.318 billion USD, the sector showcased its ability to adapt to changing market dynamics and capitalize on favorable price conditions.
Strong Export Performance
Vietnam’s pepper exports in 2024 tell a compelling story of value over volume. While export volume saw a modest 5.1% decrease, revenue surged by an impressive 45.4% year-over-year. This success was driven by significant price increases across both black and white pepper varieties:
- Black pepper exports totaled 220,269 tons, valued at $1.117 billion USD, with average prices reaching $5,154/ton—a 49.7% increase from 2023
- White pepper exports reached 30,331 tons, generating $200.6 million USD, with prices averaging $6,884/ton—up 38.9% from the previous year
Market Leadership and Innovation
In the competitive landscape of pepper exports, several companies demonstrated exceptional performance. Olam Vietnam maintained its position as the market leader, handling 27,800 tons and capturing 11.1% market share with remarkable growth of 36.9% year-over-year.
Notable achievements were also recorded by other major players:
- Phúc Sinh processed 22,293 tons, achieving 41.1% growth
- Nedspice Vietnam handled 20,420 tons, showing steady growth of 6.4%
- Haprosimex JSC managed 17,899 tons, displaying impressive growth of 63.8%
Global Market Dynamics
The United States reinforced its position as Vietnam’s premier pepper market, importing a record-breaking 72,311 tons—representing 28.9% of total exports and marking a 33.2% increase from 2023. This achievement surpassed the previous record set in 2021 of 59,778 tons.
Other significant markets showed strong growth:
- UAE imports increased by 35.1% to 16,391 tons
- German market grew by 58.2% to 14,580 tons
- Netherlands showed robust growth of 35.2% to 10,745 tons
Price Trends and Market Conditions
The domestic market experienced significant price movements throughout 2024:
- Early 2024 saw prices climb to 92,500–95,000 VND/kg
- A peak was reached in September at 153,000–154,000 VND/kg
- The market stabilized by November at 140,000–141,000 VND/kg
Commitment to Sustainability
The industry has shown increasing commitment to sustainable practices, responding to global market demands for environmentally responsible production. This shift encompasses:
- Implementation of advanced food safety standards
- Adoption of eco-friendly farming methods
- Focus on product quality enhancement
Looking Forward
As we move forward, the Vietnamese pepper industry continues to demonstrate its ability to adapt and thrive in a changing global marketplace. The sector’s focus on quality, sustainability, and market responsiveness positions it well for continued success.
About Prosi Thăng Long
As a key player in the Vietnamese pepper industry, Prosi Thăng Long continues to maintain its position as a reliable supplier of high-quality pepper products. In 2024, the company exported 5,726 tons of pepper, demonstrating its commitment to meeting international market demands while maintaining stringent quality standards.
For more information about our products and services, please contact our sales team or visit our product catalog section.
#ProsiThangLong#Prosi#GlobalTrade#VietnamSpices#VietnamNuts#Pepper#Cashew#Cinnamon#Coconut#StarAnise#VietnamExporter
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𝐏𝐫𝐨𝐬𝐢 𝐓𝐡𝐚𝐧𝐠 𝐋𝐨𝐧𝐠 – 𝐒𝐩𝐢𝐜𝐞𝐬 𝐚𝐧𝐝 𝐍𝐮𝐭𝐬 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐞𝐫 𝐚𝐧𝐝 𝐄𝐱𝐩𝐨𝐫𝐭𝐞𝐫
𝐀𝐝𝐝𝐫𝐞𝐬𝐬: 4th Floor, Kim Anh Building, No 78 Duy Tan, Cau Giay, Ha Noi
𝐄𝐦𝐚𝐢𝐥: Sales@prosi.com.vn
𝐎𝐟𝐟𝐢𝐜𝐞 𝐇𝐨𝐭𝐥𝐢𝐧𝐞: (+84) 9858 17797
𝐘𝐨𝐮𝐫 𝐭𝐫𝐮𝐬𝐭𝐞𝐝 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐢𝐧 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐬𝐩𝐢𝐜𝐞𝐬 𝐚𝐧𝐝 𝐧𝐮𝐭𝐬
