Vietnam Pepper Market Overview 2024: A Year of Growth and Transformation
Record-Breaking Performance Despite Challenges
The Vietnamese pepper industry demonstrated remarkable resilience in 2024, achieving substantial revenue growth despite volume challenges. With total exports reaching 250,600 tons and generating $1.318 billion USD, the sector showcased its ability to adapt to changing market dynamics and capitalize on favorable price conditions.
Strong Export Performance
Vietnam’s pepper exports in 2024 tell a compelling story of value over volume. While export volume saw a modest 5.1% decrease, revenue surged by an impressive 45.4% year-over-year. This success was driven by significant price increases across both black and white pepper varieties:
- Black pepper exports totaled 220,269 tons, valued at $1.117 billion USD, with average prices reaching $5,154/ton—a 49.7% increase from 2023
- White pepper exports reached 30,331 tons, generating $200.6 million USD, with prices averaging $6,884/ton—up 38.9% from the previous year
Market Leadership and Innovation
In the competitive landscape of pepper exports, several companies demonstrated exceptional performance. Olam Vietnam maintained its position as the market leader, handling 27,800 tons and capturing 11.1% market share with remarkable growth of 36.9% year-over-year.
Notable achievements were also recorded by other major players:
- Phúc Sinh processed 22,293 tons, achieving 41.1% growth
- Nedspice Vietnam handled 20,420 tons, showing steady growth of 6.4%
- Haprosimex JSC managed 17,899 tons, displaying impressive growth of 63.8%
Global Market Dynamics
The United States reinforced its position as Vietnam’s premier pepper market, importing a record-breaking 72,311 tons—representing 28.9% of total exports and marking a 33.2% increase from 2023. This achievement surpassed the previous record set in 2021 of 59,778 tons.
Other significant markets showed strong growth:
- UAE imports increased by 35.1% to 16,391 tons
- German market grew by 58.2% to 14,580 tons
- Netherlands showed robust growth of 35.2% to 10,745 tons
Price Trends and Market Conditions
The domestic market experienced significant price movements throughout 2024:
- Early 2024 saw prices climb to 92,500–95,000 VND/kg
- A peak was reached in September at 153,000–154,000 VND/kg
- The market stabilized by November at 140,000–141,000 VND/kg
Commitment to Sustainability
The industry has shown increasing commitment to sustainable practices, responding to global market demands for environmentally responsible production. This shift encompasses:
- Implementation of advanced food safety standards
- Adoption of eco-friendly farming methods
- Focus on product quality enhancement
Looking Forward
As we move forward, the Vietnamese pepper industry continues to demonstrate its ability to adapt and thrive in a changing global marketplace. The sector’s focus on quality, sustainability, and market responsiveness positions it well for continued success.
About Prosi Thăng Long
As a key player in the Vietnamese pepper industry, Prosi Thăng Long continues to maintain its position as a reliable supplier of high-quality pepper products. In 2024, the company exported 5,726 tons of pepper, demonstrating its commitment to meeting international market demands while maintaining stringent quality standards.
For more information about our products and services, please contact our sales team or visit our product catalog section.
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