PROSI THĂNG LONG AT GULFOOD 2025 – 30TH EDITION

We are thrilled to announce that Prosi Thăng Long will be participating in Gulfood 2025, the world’s largest annual food and beverage trade exhibition, now celebrating its 30th edition!
📅 Date: February 17-21, 2025
📍 Venue: Dubai World Trade Centre
🛎️ Booth: M-H59, SHK Maktoum Hall – Vietnam Pavilion
As a leading exporter of Vietnamese spices and agricultural products, we are excited to showcase our premium-quality cassia, star anise, black pepper, cashew nuts, and desiccated coconut to the global market. Gulfood 2025 presents a fantastic opportunity for us to connect with importers, distributors, and industry professionals worldwide.
We warmly invite our valued partners, customers, and new business connections to visit our booth, explore our diverse product offerings, and discuss potential cooperation opportunities.
Let’s meet at Gulfood 2025 and bring the best of Vietnam’s spices to the world!
📩 For inquiries or to schedule a meeting, contact us at sales@prosi.com.vn
🌍 Learn more about us at www.prosi.com.vn
#Gulfood2025 #ProsiThangLong #VietnameseSpices #GlobalTrade #DubaiExpo #Cassia #StarAnise #Pepper #Cashew #DesiccatedCoconut
PROSI THĂNG LONG – VIETNAM’S NO.1 CINNAMON & STAR ANISE EXPORTER IN 2024

We are proud to announce that Prosi Thăng Long continues to lead Vietnam’s cinnamon and star anise export industry in 2024. With an unwavering commitment to quality and global market expansion, we have once again secured our position as the largest and most trusted exporter of these premium spices.
In 2024, Vietnam exported 99,874 tons of cinnamon, generating a total export value of $274.5 million. This marks an 11.7% increase in export volume and a 5.2% rise in export value compared to 2023. India remained the largest export market, accounting for 35.9% of total exports (35,885 tons), despite experiencing a 5.7% decline from the previous year. The United States followed as the second-largest market, importing 11,078 tons (11.1%), reflecting a 9.0% growth. Bangladesh ranked third with 7,928 tons (7.9%), showing a remarkable 42.5% increase.
Among all exporters, Prosi Thăng Long emerged as the top cinnamon exporter, shipping 14,891 tons, which accounts for 14.9% of Vietnam’s total cinnamon exports—a 7.6% increase compared to 2023. Our continuous growth and market leadership reaffirm our position as the industry’s leading supplier.
Similarly, Vietnam exported 14,004 tons of star anise in 2024, with a total export value of $63.7 million. However, the overall export volume decreased by 5.7%, and export value dropped by 16.2% compared to 2023. India remained the dominant importer, accounting for 66.8% (9,352 tons), with a 19.0% increase in demand. Other key markets included the USA (563 tons), China (420 tons), Taiwan (361 tons), and Thailand (269 tons).
Once again, Prosi Thăng Long led the star anise export market, supplying 2,865 tons, which represents 20.5% of Vietnam’s total exports. This marks a 19.6% increase from 2023, further solidifying our dominance in the global spice trade.
As we continue to expand and strengthen our global presence, Prosi Thăng Long remains committed to providing premium-quality Vietnamese spices to partners worldwide. Meet us at Gulfood 2025 to explore exciting business opportunities!
#ProsiThangLong#Prosi#GlobalTrade#VietnamSpices#VietnamNuts#Pepper#Cashew#Cinnamon#Coconut#StarAnise#VietnamExporter#Gulfood2025
——————————-
𝐏𝐫𝐨𝐬𝐢 𝐓𝐡𝐚𝐧𝐠 𝐋𝐨𝐧𝐠 – 𝐒𝐩𝐢𝐜𝐞𝐬 𝐚𝐧𝐝 𝐍𝐮𝐭𝐬 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐞𝐫 𝐚𝐧𝐝 𝐄𝐱𝐩𝐨𝐫𝐭𝐞𝐫
𝐀𝐝𝐝𝐫𝐞𝐬𝐬: 4th Floor, Kim Anh Building, No 78 Duy Tan, Cau Giay, Ha Noi
𝐄𝐦𝐚𝐢𝐥: Sales@prosi.com.vn
𝐎𝐟𝐟𝐢𝐜𝐞 𝐇𝐨𝐭𝐥𝐢𝐧𝐞: (+84) 9858 17797
𝐘𝐨𝐮𝐫 𝐭𝐫𝐮𝐬𝐭𝐞𝐝 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐢𝐧 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐬𝐩𝐢𝐜𝐞𝐬 𝐚𝐧𝐝 𝐧𝐮𝐭𝐬
Vietnam’s Cinnamon and Star Anise Market Report 2024

I/ Cinnamon: Growth and Market Dynamics

In 2024, Vietnam recorded a total cinnamon export volume of 99,874 tons, generating export revenue of USD 274.5 million, marking an 11.7% increase in volume and a 5.2% increase in value compared to 2023. Despite a 9.4% decline in volume and an 11% decline in value during the first four months of the year, the sector experienced a significant recovery toward the end of 2024.
Export Market Highlights
India remained the largest export market for Vietnamese cinnamon in 2024, with 35,885 tons exported, accounting for 35.9% of total exports. However, this marked a 5.7% decrease compared to the previous year.
The United States was the second-largest market, with 11,078 tons exported, representing 11.1% of total exports and an impressive 9.0% growth compared to 2023.
Bangladesh ranked third, with 7,928 tons exported, accounting for 7.9% of total exports and achieving a remarkable 42.5% increase year-over-year.
Leading Exporters in 2024
Prosi Thăng Long continued to dominate the cinnamon export sector as the largest exporter in Vietnam, contributing 14.9% of total exports with 14,891 tons, a 7.6% increase compared to 2023.
The following companies also made significant contributions:
- Gia Vị Sơn Hà: Exported 6,163 tons, an impressive 31.8% growth, accounting for 6.2% of the market.
- Tuấn Minh: Exported 4,618 tons, a remarkable 48.3% growth, accounting for 4.6% of the market.
- Senspices Việt Nam: Exported 4,299 tons, a 16.2% decline, accounting for 4.3% of the market.
- Olam Việt Nam: Exported 4,128 tons, a 19.8% growth, accounting for 4.1% of the market.
Prosi Thăng Long’s Leadership
Prosi Thăng Long reaffirmed its position as the industry leader in 2024, maintaining the largest market share in Vietnam’s cinnamon export sector. This achievement reflects the company’s consistent commitment to quality, market expansion, and innovation in the spice industry.
II/ Overview of Star Anise in Vietnam

In 2024, Vietnam exported 14,004 tons of star anise, generating a total export revenue of USD 63.7 million. This represented a 5.7% decline in export volume and a 16.2% drop in value compared to 2023. Despite these challenges, Prosi Thăng Long achieved significant growth, reinforcing its leadership in the star anise export sector.
Export Market Highlights
India remained the largest market for Vietnamese star anise, accounting for 66.8% of total exports, with 9,352 tons exported—an impressive 19.0% growth compared to the previous year.
Other notable export markets included:
- United States: 563 tons
- China: 420 tons
- Taiwan: 361 tons
- Thailand: 269 tons
Leading Exporters in 2024
Prosi Thăng Long solidified its position as the top exporter of star anise in Vietnam, exporting 2,865 tons and accounting for 20.5% of the total market share, a 19.6% increase compared to 2023.
Other key contributors included:
- Tuấn Minh: 769 tons
- Senspices: 579 tons
- Hồng Sơn Việt Nam: 446 tons
- Huy Chúc M & M: 398 tons
Prosi Thăng Long’s Expansion
To meet growing market demand, Prosi Thăng Long expanded its production capacity by opening a new factory in Lạng Sơn in 2024. This strategic move underscores the company’s commitment to innovation and its mission to deliver premium-quality star anise to global markets.
III/ Challenges in Vietnam’s Cinnamon and Star Anise Export Sector

Despite achieving positive results, Vietnam’s cinnamon and star anise industries face numerous challenges that demand strategic solutions to sustain growth and competitiveness in the global market.
1. Intensifying Competition
The global spice market is becoming increasingly competitive, with major exporting countries such as Indonesia, Sri Lanka, and India vying for market share. Vietnamese exporters must differentiate themselves by offering superior quality and value-added products to remain ahead of competitors.
2. Stringent Quality Standards
Importing markets, especially in the EU and the United States, are implementing stricter quality and safety requirements. These include higher standards for pesticide residues, microbiological safety, and organic certifications. Meeting these demands requires significant investments in processing technology, quality control systems, and compliance documentation.
3. Price Volatility
The international market for cinnamon and star anise is highly sensitive to price fluctuations caused by supply-demand imbalances, currency exchange rates, and geopolitical factors. Such volatility poses risks to exporters, particularly when negotiating long-term contracts.
Prosi Thăng Long’s Approach
As the industry leader, Prosi Thăng Long is proactively addressing these challenges by:
- Strengthening Market Relationships: Building strong partnerships with key buyers to navigate market uncertainties effectively
- Investing in Modern Facilities: Expanding production capabilities, such as the new factory in Lạng Sơn, to ensure consistent quality and supply.
- Enhancing Quality Control: Implementing advanced processing technologies to meet stringent international standards.
IV/The Rising Trend of Organic Cinnamon and Star Anise Development

Vietnam has been the world’s largest exporter of cinnamon since 2021, a remarkable achievement that highlights the country’s pivotal role in the global spice industry. To sustain and enhance this position, the cinnamon and star anise sector must embrace innovation, with the development of organic production emerging as a key strategy for the future.
Why Organic Matters
- Global Demand for Organic Products
Consumers worldwide are increasingly prioritizing health, sustainability, and environmentally friendly practices. The demand for organic spices, including cinnamon and star anise, is rising, especially in high-value markets such as the EU, the United States, and Japan. - Enhanced Market Access
Organic certifications open doors to premium markets and allow Vietnamese exporters to secure higher profit margins. Products labeled organic carry a reputation for quality and sustainability, aligning with global trends. - Sustainability and Environmental Benefits
Organic farming practices reduce the use of harmful pesticides and synthetic fertilizers, promoting healthier ecosystems and long-term soil fertility. This ensures sustainable growth for the industry while addressing environmental concerns.
Prosi Thăng Long’s Vision for Organic Spices
As a leader in Vietnam’s spice export industry, Prosi Thăng Long is committed to advancing organic cinnamon and star anise production. Key initiatives include:
- Supporting Farmers: Collaborating with local growers to transition to organic farming practices, providing technical training, and ensuring compliance with international organic standards.
- Investing in Certification: Achieving globally recognized organic certifications to boost the marketability of Vietnamese spices.
- Promoting Sustainability: Implementing eco-friendly practices across the supply chain to reinforce Vietnam’s reputation as a responsible and sustainable supplier.
The Road Ahead
The development of organic cinnamon and star anise represents a critical step in securing Vietnam’s position as a global leader in the spice market. By embracing this trend, the industry can not only meet evolving consumer preferences but also contribute to a more sustainable and resilient future for Vietnamese agriculture.
#ProsiThangLong#Prosi#GlobalTrade#VietnamSpices#VietnamNuts#Pepper#Cashew#Cinnamon#Coconut#StarAnise#VietnamExporter
——————————-
𝐏𝐫𝐨𝐬𝐢 𝐓𝐡𝐚𝐧𝐠 𝐋𝐨𝐧𝐠 – 𝐒𝐩𝐢𝐜𝐞𝐬 𝐚𝐧𝐝 𝐍𝐮𝐭𝐬 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐞𝐫 𝐚𝐧𝐝 𝐄𝐱𝐩𝐨𝐫𝐭𝐞𝐫
𝐀𝐝𝐝𝐫𝐞𝐬𝐬: 4th Floor, Kim Anh Building, No 78 Duy Tan, Cau Giay, Ha Noi
𝐄𝐦𝐚𝐢𝐥: Sales@prosi.com.vn
𝐎𝐟𝐟𝐢𝐜𝐞 𝐇𝐨𝐭𝐥𝐢𝐧𝐞: (+84) 9858 17797
𝐘𝐨𝐮𝐫 𝐭𝐫𝐮𝐬𝐭𝐞𝐝 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐢𝐧 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐬𝐩𝐢𝐜𝐞𝐬 𝐚𝐧𝐝 𝐧𝐮𝐭𝐬
Prosi Thăng Long at SIAL Paris 2024 – Bringing Vietnam’s Best Agricultural Products to the Global Stage
We are thrilled to announce our participation in the 60th edition of SIAL Paris, one of the most prestigious food innovation exhibitions in the world. From October 19th to 23rd, Prosi Thăng Long will showcase Vietnam’s premium agricultural products, bringing the essence of our rich farmlands to the heart of the global food industry.

At this year’s event, Prosi Thăng Long will present our finest selections, including:
1. Cashew Kernels (WW240 & WW320)
Our cashew kernels are sourced from the top cashew-growing regions in Vietnam, known for their consistent quality and premium taste. We offer both WW240 and WW320 grades, which are celebrated for their uniform size, creamy texture, and rich flavor. These cashews are perfect for snacking or for use in a wide range of culinary applications.
2. Cassia Sticks & Split Cassia
Prosi Thăng Long is a leader in exporting Vietnamese cassia, known for its robust flavor and high essential oil content. Our cassia sticks and split cassia are carefully harvested and processed to retain maximum freshness. Whether used in cooking, baking, or beverages, our cassia provides an unmatched aroma and warmth.
3. Super Autumn Star Anise
Our Super Autumn Star Anise is a true standout in our product lineup. This premium-grade spice is known for its beautiful star shape and intense, sweet licorice-like flavor. With a high concentration of essential oil, it is perfect for flavoring dishes, creating spice blends, or even in traditional remedies.
4. Vietnam Black Pepper (550GL)
As one of the world’s largest producers of black pepper, Vietnam has a reputation for providing top-tier quality, and Prosi Thăng Long upholds this tradition. Our Vietnam Black Pepper 550GL is known for its strong, spicy flavor and consistent grain size. This pepper is ideal for enhancing a variety of cuisines around the world.
5. Desiccated Coconut (High Fat – Fine Grade)
Our desiccated coconut is processed to the highest standards, ensuring a clean, white product with a rich coconut flavor. The High Fat – Fine Grade variety is ideal for baking, confectionery, and as an ingredient in many savory and sweet dishes. It provides a natural and healthy source of fat, with a light and sweet taste that complements a wide array of recipes.
Why Visit Prosi Thăng Long at SIAL Paris?

- Premium Quality: All of our products are sourced directly from the finest farms in Vietnam and processed using the highest standards of food safety and quality control.
- Sustainable & Ethical Practices: We prioritize sustainability in our production processes, ensuring that our products are both environmentally responsible and socially beneficial.
- Global Reach: As a leading exporter, we are committed to meeting the needs of importers and distributors across the globe, delivering both bulk and packaged products tailored to specific market demands.
We invite all import-export companies, distributors, and industry professionals to visit our booth at SIAL Paris 2024. Discover how our products can enhance your offerings, and let’s explore opportunities for collaboration and growth.
Event Details:
📍 Location: Paris Nord Villepinte Exhibition Centre
📅 Dates: October 19th to 23rd, 2024
For further information or to schedule a meeting during the event, please contact us at Sales@prosi.com.vn
We look forward to welcoming you to our booth and sharing the very best of Vietnamese agriculture with the world!

Vietnam Star Anise Export Report (January – August 2024)

In the first eight months of 2024, Vietnam’s star anise exports faced several challenges, with both export volume and revenue experiencing declines. By the end of August, Vietnam had exported 9,831 tons of star anise, generating a total export value of 47.3 million USD. This represents a 1.7% decrease in export volume and a 17.8% drop in revenue compared to the same period in 2023. The disparity between volume and revenue suggests that the average price of star anise has declined, possibly due to global economic conditions or shifts in demand.
Market Performance Breakdown
Despite the overall decline in exports, certain markets showed significant growth, underscoring the ongoing demand for Vietnamese star anise:
- India: Vietnam’s largest market for star anise, India imported 6,083 tons, which is 61.9% of Vietnam’s total star anise exports. This volume represents a 6.3% increase compared to the same period last year, reflecting India’s growing demand for this spice in both culinary and medicinal applications.
- United States: The U.S. imported 694 tons of star anise from Vietnam, a 8.4% increase year-on-year. Although the volume remains relatively small, the U.S. market continues to show steady growth, driven by the increasing use of star anise in food, beverages, and essential oils.
- Taiwan: One of the most notable developments in 2024 has been the 168.8% surge in exports to Taiwan, reaching 301 tons. This sharp increase indicates Taiwan’s rising demand for star anise, possibly driven by changes in food consumption trends or increased use in traditional remedies.

Prosi Thăng Long – The Market Leader
Prosi Thăng Long has solidified its position as Vietnam’s largest star anise exporter, holding nearly 20% of the market share. The company exported 1,805 tons, an impressive 12.1% increase compared to the same period in 2023. This growth is significant in light of the overall market downturn, showcasing Prosi Thăng Long’s ability to maintain strong customer relationships, ensure product quality, and adapt to market fluctuations.
As the leader in Vietnam’s star anise exports, Prosi Thăng Long’s consistent growth has been attributed to several factors:
- Strong operational capacity: The company has a well-established supply chain and state-of-the-art processing facilities that enable it to meet growing demand efficiently.
- Focus on premium quality: By emphasizing high-quality products that meet international standards, Prosi Thăng Long has gained the trust of its global customers.
- Diverse export markets: Prosi Thăng Long exports to a wide range of markets, which helps mitigate risks associated with economic downturns in specific regions.

Competitive Landscape
Several other Vietnamese exporters contributed to the country’s overall star anise exports. However, many of them experienced fluctuations in their export performance:
- Nedspice Vietnam: The second-largest exporter, Nedspice, exported 622 tons, but saw a 35.9% decrease from the previous year. This decline suggests that Nedspice may be facing challenges such as supply chain disruptions or reduced demand from key markets.
- Tuấn Minh: With an export volume of 526 tons, Tuấn Minh achieved a 25.8% growth, reflecting its successful market expansion and stronger foothold in niche markets.
- Senspices Vietnam: This exporter saw solid growth with 378 tons exported, marking a 23.5% increase. Senspices has likely capitalized on growing demand in regions where star anise is increasingly used in both food and pharmaceutical industries.
- Hồng Sơn Vietnam: With 334 tons exported, Hồng Sơn saw a 1.5% increase. While modest, this growth demonstrates stability in its export operations, even in a challenging market.
Industry Outlook
The star anise export market is expected to face continued fluctuations in the coming months due to several factors, including:
- Global economic conditions: As inflation rates and economic instability impact consumer spending in major markets, demand for star anise could be affected.
- Supply chain challenges: Disruptions caused by logistical bottlenecks and fluctuating transportation costs may continue to influence export volumes and revenues.
- Emerging markets: While established markets such as India and the U.S. remain strong, emerging markets like Taiwan are showing significant potential for growth, which could provide new opportunities for Vietnamese exporters.

Conclusion
Despite the overall decline in Vietnam’s star anise exports, Prosi Thăng Long has not only maintained but strengthened its leadership position in the market. The company’s growth, even in a challenging economic environment, reflects its operational resilience and ability to meet global demand with high-quality products. Moving forward, Prosi Thăng Long is well-positioned to capitalize on new market opportunities and continue driving the success of Vietnam’s star anise industry.
#ProsiThangLong#Prosi#GlobalTrade#VietnamSpices#VietnamNuts#Pepper#Cashew#Cinnamon#Coconut#StarAnise#VietnamExporter
——————————-
𝐏𝐫𝐨𝐬𝐢 𝐓𝐡𝐚𝐧𝐠 𝐋𝐨𝐧𝐠 – 𝐒𝐩𝐢𝐜𝐞𝐬 𝐚𝐧𝐝 𝐍𝐮𝐭𝐬 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐞𝐫 𝐚𝐧𝐝 𝐄𝐱𝐩𝐨𝐫𝐭𝐞𝐫
𝐀𝐝𝐝𝐫𝐞𝐬𝐬: 4th Floor, Kim Anh Building, No 78 Duy Tan, Cau Giay, Ha Noi
𝐄𝐦𝐚𝐢𝐥: Sales@prosi.com.vn
𝐎𝐟𝐟𝐢𝐜𝐞 𝐇𝐨𝐭𝐥𝐢𝐧𝐞: (+84) 9858 17797
𝐘𝐨𝐮𝐫 𝐭𝐫𝐮𝐬𝐭𝐞𝐝 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐢𝐧 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐬𝐩𝐢𝐜𝐞𝐬 𝐚𝐧𝐝 𝐧𝐮𝐭𝐬
Unlock the Star Power of Anise: Your Health and Flavor Boost

Star anise, a star-shaped spice with a captivating licorice-like flavor, isn’t just a culinary gem. From enhancing savory dishes to sweetening desserts, this versatile spice has been a staple in kitchens worldwide. But did you know it also packs a powerful punch for your health?
Prosi: Vietnam’s Leading Star Anise Exporter
As Vietnam’s number one star anise exporter, Prosi is proud to bring you the highest quality star anise sourced directly from the lush landscapes of Vietnam. Our commitment to excellence ensures you receive only the finest, most flavorful star anise for your culinary and wellness needs.
The Star-Studded Health Benefits of Star Anise
- Heart Health Hero: Research suggests that star anise may support cardiovascular well-being by potentially reducing the risk of atherosclerosis, a major contributor to heart attacks.
- Mood Booster: Rich in vitamin B, star anise can help alleviate feelings of anxiety and depression, promoting a more balanced and positive mood.
- Digestive Aid: Star anise’s soothing properties can ease digestive discomfort, helping you feel your best from the inside out.
- Cold and Flu Fighter: A warm cup of star anise tea can offer relief from coughs, sore throats, and other cold and flu symptoms, thanks to its natural antibacterial properties.
- Blood Sugar Balancer: Emerging research suggests that star anise may play a role in managing blood sugar levels, making it a potential ally for individuals with diabetes.
- Beyond the Kitchen: Star anise’s benefits extend beyond the culinary realm. It may also contribute to skin health and overall wellness.
FAQs: Your Star Anise Questions Answered
- Who should avoid star anise? While generally safe for most adults in moderation, children should avoid star anise due to potential side effects.
- How long does star anise last? When stored properly in an airtight container, whole star anise can retain its freshness for up to three years.
- What does star anise taste like? Star anise boasts a slightly sweet flavor with subtle hints of licorice.
Unlock the Full Potential of Star Anise with Prosi
Elevate your culinary creations and embrace the wellness potential of star anise with Prosi’s premium quality star anise. Let Prosi be your trusted partner in unlocking the star power of anise for a healthier, more flavorful life.
Contact us today to explore partnership opportunities and discover how Prosi can meet your star anise needs.