The 2025 fiscal year has drawn to a close, leaving behind a complex but promising trail for the Vietnamese Star Anise industry. As a global leader in this sector, Prosi Group provides a deep dive into the shifts in volume, pricing volatility, and the emerging dominance of premium markets that defined the past 12 months.
📊 The Macro View: Volume Stability vs. Value Compression
According to the latest VPSA data, Vietnam’s Star Anise exports reached 14,307 tons in 2025. While this represents a modest 2.2% growth in volume compared to 2024, the total export turnover settled at $58.7 million—an 8.0% decline in value.
The narrative of 2025 was one of “Value Correction.” After the high-price cycles of previous years, the market faced downward pressure due to increased regional competition and a temporary slowdown in global industrial demand during the first three quarters.
📈 The “Year-End Rally”: A Q4 Pricing Surge
The most compelling story of 2025 lies in the final quarter. While the annual average price dipped to $4,237/ton (down 11.2% from 2024), Q4 witnessed a spectacular recovery:
- October: $4,991/ton (+12.1% YoY)
- November: $5,034/ton (+11.4% YoY)
- December: $4,546/ton (+26.0% YoY)
This late-year momentum signals a tightening of high-quality supply and a robust restocking phase from major global buyers entering 2026.
🌍 Market Footprint: The “India Anchor” & The “American Surge”
Vietnam’s Star Anise remains highly concentrated, yet strategically expanding:
- India (The Anchor): Remains the undisputed central hub, absorbing 9,896 tons (69.2% market share). India’s 5.8% growth confirms its role as the world’s primary processing and consumption engine for Star Anise.
- USA (The Growth Engine): In a landmark shift, exports to the United States skyrocketed by 82.9%, reaching 1,030 tons. This reflects a growing appetite in the West for high-essential-oil-content Star Anise for the pharmaceutical and premium F&B sectors.
- Emerging Frontiers: Remarkable triple-digit growth in markets like Pakistan (+306%) and Peru (+193%) suggests that Vietnamese Star Anise is successfully penetrating new culinary and industrial geographies.
🏆 Competitive Landscape: Prosi Thăng Long Leads the Charge
Despite a fragmented exporter base, Prosi Thăng Long has officially secured its position as the #1 Star Anise Exporter in Vietnam, commanding a 16.6% market share with 2,374 tons.
In a year defined by price sensitivity, our strategy focused on Execution Excellence and Quality Consistency. While some segments of the market faced volume retreats, Prosi Group maintained its lead by bridging the gap between local farming cooperatives and the stringent standards of our global partners.
🧭 The 2026 Strategic Outlook
The data from 2025 presents a clear mandate for the industry: Diversification and Value-Add.
- Reducing Over-reliance: While India remains vital, the surge in the USA and EU markets proves that quality-driven buyers are willing to pay a premium for certified, traceable Star Anise.
- Climate & Compliance: As supply chains become more transparent, Prosi Group is doubling down on ESG-compliant sourcing to navigate the evolving “Green” regulations in premium markets.
Final Thought: 2025 was a foundation-building year. The price rally in December suggests that 2026 will be a year of high demand and strategic sourcing.
Are you ready to secure your Star Anise supply chain for the 2026 cycle? Connect with Prosi Group—the trusted leader in Vietnamese Spices.
