Strategic Resilience and Record-Breaking Milestones: Prosi Group’s 2025 Annual Performance Review
The year 2025 was a definitive “pressure test” for the global agricultural trade. For Prosi Group, it was a period characterized by a “perfect storm” of logistical bottlenecks, shifting geopolitical landscapes, and complex international trade policies. Yet, in the face of these headwinds, our commitment to operational excellence allowed us to not only navigate the turbulence but to emerge with a historic, record-breaking performance.
For our valued partners and brokers, this report details how we transformed a challenging global environment into a year of unprecedented growth and reliability.
Navigating the Global “Pressure Test”
The 2025 fiscal year was marked by several external disruptions:
- Geopolitical & Tax Shifts: The implementation of US countervailing duties and evolving international tax frameworks required immediate strategic agility.
- Logistical Complexity: Global shipping constraints and rising transit costs tested the limits of “just-in-time” supply chains.
- Domestic Restructuring: Vietnam’s internal administrative shifts and province mergers created a new landscape for regional sourcing and documentation.
Despite these hurdles, Prosi Group leaned into its core strength: The Farm-to-Port Model. By maintaining direct control over our supply chain, we ensured that the “spice flow” remained uninterrupted for our clients worldwide.
A Year of Vertical Growth: Sector Highlights
Our success in 2025 was driven by a diversified approach across our four core pillars, with each sector achieving significant milestones:
1. Cinnamon (Cassia) & Star Anise: Defending the Crown
As the cornerstone of our spice division, we successfully defended our position as Vietnam’s Top 1 Exporter for both products.
- Cinnamon: We reached a total volume of 18,038 tons, a robust 19% increase over 2024. Our ability to secure premium raw materials despite regional weather volatility ensured we remained the primary choice for global brokers.
- Star Anise: In an increasingly competitive regional market, we remained the undisputed leader, exporting 2,507 tons characterized by high essential oil content and visual purity.
2. Cashews: The Strategic Breakout
The standout performer of 2025 was our cashew division. We witnessed an explosive 84% growth (+3,582 tons), reaching a total of 12,081 tons. This surge propelled Prosi Group into the Top 7 Cashew Exporters in Vietnam, a testament to our recent investments in high-tech processing and BRC-compliant quality control.
3. Pepper: Resilience Against Trade Barriers
Despite the significant headwinds posed by the US countervailing duty policies, our pepper exports reached 6,140 tons—a 4% increase. By diversifying our market reach and focusing on high-quality white and black pepper, we provided our partners with a stable supply route even when trade barriers were at their highest.
Operational Excellence in Numbers
At our operational peak in 2025, Prosi Group managed the seamless transit of 256 containers per month. This logistical feat was supported by our seven state-of-the-art factories, ensuring that every container met the most stringent international standards.
This relentless focus on execution resulted in a historic annual revenue of $181 million USD (over 4.59 trillion VND).
Quality Compliance: Our Global Passport
We understand that for our international clients, reliability is built on certification. Throughout 2025, we maintained and renewed our rigorous audit-ready status across all major benchmarks:
- BRC Global Standard (Grade A): Ensuring the highest food safety protocols.
- Kosher (Pareve) & Halal: Providing universal accessibility for diverse consumer markets.
- FDA & ESG Compliance: Aligning with the modern requirements of the North American and European markets.
A Partnership Built on Mutual Trust
To our importers, brokers, and collaborators: This record-breaking year is a shared victory. In a year where logistical delays were the global norm, your patience and continued feedback allowed us to refine our operations. You challenged Prosi Group to be better, and in return, we prioritized your supply security above all else. Your trust provided the foundation upon which these records were built.
Looking Ahead: The 2026 Harvest
As we transition into 2026, the market remains tight, and the “Quality-Driven” era of spice trading is officially here. We invite you to join us as we harvest the results of our 2025 investments. With our enhanced infrastructure and certified quality, Prosi Group is ready to lead your supply chain into a prosperous new year.
Ready to secure your 2026 requirements with Vietnam’s most resilient partner? Contact our export team today.
Prosi Group at Gulfood 2026: Navigating the New Era of Global Spice Trade
As the global food industry converges at the Dubai Exhibition Centre for Gulfood 2026, the conversation has shifted from simple availability to certified reliability. For international brokers and import-export leaders, the primary goal is finding a partner who can navigate market volatility without compromising on international standards.
At Prosi Group, we are arriving in Dubai not just as Vietnam’s leading exporter, but as a battle-tested partner equipped with the world’s most stringent food safety credentials.
A Legacy of Performance: Surmounting the Challenges of 2025
The past year was a true “pressure test” for the global supply chain. Between shifting geopolitical landscapes, complex logistics, and evolving tax policies, the industry faced significant headwinds. However, Prosi Group turned these obstacles into a record-breaking year:
- Market Dominance: We successfully defended our Top 1 position for Cinnamon and Star Anise exports, while our Cashew division surged by 84%, placing us among the Top 7 exporters in Vietnam.
- Operational Scale: At our peak, we managed a logistics flow of 256 containers per month, resulting in a historic annual revenue of over 181 millions USD.
- Adaptability: We navigated the “US countervailing duty” and regional administrative changes while maintaining a 100% execution rate for our partners.
The “Gold Standard” of Compliance: More Than Just a Certificate
While our scale provides the volume, our certifications provide the certainty. We understand that for our global partners, a certification is a “passport” to premium markets. Beyond our longstanding Kosher (Pareve) certification, Prosi Group is proud to uphold a full suite of international benchmarks:
- BRC Global Standard: This is our crown jewel. Achieving BRC certification (British Retail Consortium) represents our commitment to the highest level of food safety, traceability, and quality control. It is your guarantee that our manufacturing processes meet the most rigorous retail requirements in the UK, Europe, and beyond.
- Halal Certified: Ensuring full accessibility for our partners in the Middle East and other Islamic markets, confirming that our products are processed according to strict ethical and dietary laws.
- FDA Registered: Maintaining active FDA compliance is central to our strategy, especially as we navigate the evolving trade policies of the United States market.
- Kosher (Pareve): ensuring our Spices, Nuts, and Coconut products meet the highest standards of purity for a diverse global consumer base.
Visit Us in Dubai: Stand SW-P45
The 2026 harvest season is fast approaching, and the window for securing high-quality, stable supply is narrowing. Our team of export specialists is on the ground at Gulfood to discuss real-time harvest forecasts and how our BRC-certified facilities can support your brand’s growth.
📍 Where to find us:
- Stand: SW-P45
- Hall: Hall 11 – South Hall
- Pavilion: South Pavilion
- Dates: January 26 – 30, 2026
The future of the spice trade belongs to the compliant and the resilient. We invite you to visit our booth for a one-on-one consultation.
Vietnam Star Anise 2025: A Year of Price Resilience and Strategic Pivot
The 2025 fiscal year has drawn to a close, leaving behind a complex but promising trail for the Vietnamese Star Anise industry. As a global leader in this sector, Prosi Group provides a deep dive into the shifts in volume, pricing volatility, and the emerging dominance of premium markets that defined the past 12 months.
📊 The Macro View: Volume Stability vs. Value Compression
According to the latest VPSA data, Vietnam’s Star Anise exports reached 14,307 tons in 2025. While this represents a modest 2.2% growth in volume compared to 2024, the total export turnover settled at $58.7 million—an 8.0% decline in value.
The narrative of 2025 was one of “Value Correction.” After the high-price cycles of previous years, the market faced downward pressure due to increased regional competition and a temporary slowdown in global industrial demand during the first three quarters.
📈 The “Year-End Rally”: A Q4 Pricing Surge
The most compelling story of 2025 lies in the final quarter. While the annual average price dipped to $4,237/ton (down 11.2% from 2024), Q4 witnessed a spectacular recovery:
- October: $4,991/ton (+12.1% YoY)
- November: $5,034/ton (+11.4% YoY)
- December: $4,546/ton (+26.0% YoY)
This late-year momentum signals a tightening of high-quality supply and a robust restocking phase from major global buyers entering 2026.
🌍 Market Footprint: The “India Anchor” & The “American Surge”
Vietnam’s Star Anise remains highly concentrated, yet strategically expanding:
- India (The Anchor): Remains the undisputed central hub, absorbing 9,896 tons (69.2% market share). India’s 5.8% growth confirms its role as the world’s primary processing and consumption engine for Star Anise.
- USA (The Growth Engine): In a landmark shift, exports to the United States skyrocketed by 82.9%, reaching 1,030 tons. This reflects a growing appetite in the West for high-essential-oil-content Star Anise for the pharmaceutical and premium F&B sectors.
- Emerging Frontiers: Remarkable triple-digit growth in markets like Pakistan (+306%) and Peru (+193%) suggests that Vietnamese Star Anise is successfully penetrating new culinary and industrial geographies.
🏆 Competitive Landscape: Prosi Thăng Long Leads the Charge
Despite a fragmented exporter base, Prosi Thăng Long has officially secured its position as the #1 Star Anise Exporter in Vietnam, commanding a 16.6% market share with 2,374 tons.
In a year defined by price sensitivity, our strategy focused on Execution Excellence and Quality Consistency. While some segments of the market faced volume retreats, Prosi Group maintained its lead by bridging the gap between local farming cooperatives and the stringent standards of our global partners.
🧭 The 2026 Strategic Outlook
The data from 2025 presents a clear mandate for the industry: Diversification and Value-Add.
- Reducing Over-reliance: While India remains vital, the surge in the USA and EU markets proves that quality-driven buyers are willing to pay a premium for certified, traceable Star Anise.
- Climate & Compliance: As supply chains become more transparent, Prosi Group is doubling down on ESG-compliant sourcing to navigate the evolving “Green” regulations in premium markets.
Final Thought: 2025 was a foundation-building year. The price rally in December suggests that 2026 will be a year of high demand and strategic sourcing.
Are you ready to secure your Star Anise supply chain for the 2026 cycle? Connect with Prosi Group—the trusted leader in Vietnamese Spices.
Scaling the Summit: Vietnam’s Cinnamon Export Dominance in 2025
As we close the books on 2025, the data confirms a transformative shift in the global spice trade: Vietnam has solidified its position as the undisputed “Spice King” of the Cinnamon market. For global importers and brokers, understanding the 2025 momentum is critical for navigating the supply chain complexities of 2026. At Prosi Group, we have analyzed the year-end figures to provide you with a strategic roadmap for the months ahead.
1. The Q4 Momentum: A Masterclass in Resilience
After a challenging third quarter, the market witnessed an extraordinary V-shaped recovery.
- The December Surge: Exports reached 11,366 tons in December, a sharp +20.07% increase from November. This marked the third consecutive month of growth, driven by peak holiday demand in the West and Lunar New Year restocking in Asia.
- A New Baseline: The year concluded with a total volume of 120,295 tons. To put that in perspective, 2025 outperformed 2024 by ~19% and 2023 by a staggering ~35%.
The Takeaway: Global reliance on Vietnamese Cassia is no longer seasonal; it is a structural preference over other origins like Indonesia or Sri Lanka.
2. Global Market Shift: The Rise of the “Trade Hubs”
While traditional markets remain strong, 2025 revealed a fascinating shift in how Cinnamon flows across the globe:
- The “Big Three” Backbone: India (37.6% share), the USA (11.3%), and Bangladesh (8.5%) remain the primary engines of demand. India alone absorbed over 45,000 tons, reclaiming its role as the dominant consumer and processor.
- The Hub Strategy: We saw explosive growth in transit hubs. Singapore surged by +364% and UAE by +108%. This indicates that international traders are increasingly using these hubs to manage logistics and financial hedging before redistributing to final destinations.
- The China Rebound: After a period of stagnation, demand from China skyrocketed by +147%, likely due to a domestic supply gap and a shift toward higher-quality Vietnamese imports.
3. The 2026 Landscape: Red Sea, EUDR, and Strategic Sourcing
As we transition into 2026, the “Golden Age” of Vietnamese Cinnamon faces a more complex regulatory and logistical environment:
- Logistics Alert: Continued tensions in the Red Sea mean longer transit times (10-14 days extra) and elevated ocean freight. Strategy: Buyers must prioritize earlier booking and higher safety stocks.
- The “Green” Filter: With EUDR (European Deforestation Regulation) and ESG mandates taking full effect, 2026 will be the year that separates professional exporters from casual traders. Compliance is no longer an option—it is a ticket to the market.
- Sourcing Trends: The “China + 1” strategy continues to favor Vietnam as global buyers seek stability outside traditional geopolitical zones.
4. Prosi Group: The Market Maker’s Perspective
In a year of record-breaking industry performance, Prosi Group has reached a milestone that redefines leadership:
- Unrivaled Scale: We ended 2025 as the #1 Exporter with 18,028 tons—holding a 15% total market share. Our volume is now 2.5 times larger than our nearest competitor.
- Operational Stability: While many large players saw a -90% dip in December volume due to supply chain fatigue, Prosi remained steady, exporting 1,335 tons (the highest in the market).
- Why it matters to you: Our scale allows us to act as a Market Maker. We offer price stability, guaranteed execution, and the most robust ESG-compliant supply chain in Vietnam.
Conclusion & 2026 Outlook
We forecast 2026 to grow at a more disciplined rate of 8-12%. Quality standards will tighten, and logistical costs will remain a variable. In this environment, the “Prosi Advantage” is your greatest hedge against uncertainty.
To our global partners: Thank you for trusting us through a record-breaking year. To those looking to secure a stable, high-volume supply for 2026—let’s start the conversation today.
🌿 Prosi Group at ANUGA 2025 – Bringing Vietnam’s Signature Ingredients to the World
As one of Vietnam’s leading exporters of spices and agricultural products, Prosi Group proudly presents a premium portfolio representing the essence of Vietnam’s rich agricultural heritage.
Our product categories showcased at ANUGA 2025 include:
Cassia (Cinnamon), Star Anise, Pepper, Cashew Nuts, Desiccated Coconut, Coffee, and other key agricultural ingredients.
All products are sourced through a transparent supply chain and processed in modern facilities equipped with internationally recognized certifications, ensuring consistency, safety, and reliability for global markets.
🚀 Strengthening Vietnam’s Presence on the International Map
Attending ANUGA 2025 allows Prosi Group to enhance cooperation with global importers and distributors, introduce Vietnamese spices to new regions, and engage with partners seeking sustainable and scalable sourcing solutions. This participation also reflects our commitment to elevating the reputation of Vietnamese spices and agricultural products in Europe and worldwide.
🤝 Prosi Group Welcomes Global Partners at ANUGA 2025
We look forward to meeting businesses, buyers, and industry leaders at ANUGA 2025 who are searching for trustworthy, long-term partners in sourcing high-quality spices, nuts, coconut products, and agricultural ingredients from Vietnam.
Prosi Group is ready to connect, collaborate, and grow together at the world’s most influential platform for the future of food.
🌍 Prosi Group at WorldFood Moscow 2025 – Showcasing Vietnam’s Fines
From 16–19 Sept,WorldFood M, o1,100 companies from 30 countries and 60 regions across Russia.
This year, Vietnam demonstrates a strong presence with over 65 enterprises occupying a 366 m² national pavilion, presenting the country’s top export strengths such as rice, coffee, pepper, cashew nuts, confectionery, and a diverse range of agricultural and processed food products.
The opening ceremony welcomed:
🇻🇳 H.E. Dang Minh Khoi – Ambassador of Vietnam to Russia
🇻🇳 Mr. Hoang Minh Chien – Deputy Director General, Vietnam Trade Promotion Agency
along with representatives of all Vietnamese companies participating in the fair.
📈 Vietnam–Russia Trade Continues Its Strong Growth
Trade relations between Vietnam and Russia have maintained positive momentum.
In the first seven months of 2025, bilateral trade reached USD 2.89 billion, increasing 5.44% compared with the same period in 2024.
Vietnam’s agricultural, seafood, and processed food products—where the country holds significant competitive advantages—continue to strengthen their presence in the Russian market, reaffirming the reliability, quality, and global competitiveness of Vietnamese goods.
WorldFood Moscow has long been recognized as a leading international F&B exhibition, serving as a gateway for businesses to strengthen brand image, enhance competitiveness, and integrate deeper into global supply chains.
🌟 Prosi Group: Delivering Vietnam’s Premium Spices to the World
Joining WorldFood Moscow 2025, Prosi Group brings a diverse portfolio of Vietnam’s signature spices and ingredients, sourced and processed through a professionally managed supply chain:
🔥 Our Core Products Include:
- Cassia (Cinnamon): Split, Cigarette, Powder
- Star Anise: Whole, Broken, Powder
- Pepper: Black Pepper, White Pepper, Ground Pepper
- Cashew Nuts: W320, W240, WS, LP, SP, Roasted Cashews
- Desiccated Coconut
With modern processing facilities, strict quality control, and sustainable sourcing from Vietnam’s agricultural regions, Prosi Group continues to deliver products that meet international food safety and certification standards.
🚀 Expanding Partnerships in the Russian Market
By participating in WorldFood Moscow 2025, Prosi Group aims to:
- Strengthen cooperation with global importers, distributors, and brokers
- Introduce premium Vietnamese spices and ingredients to new market segments
- Promote responsible sourcing & transparent supply chain practices
- Explore deeper integration into Russia’s dynamic food industry
Our presence at this international event reaffirms Prosi Group’s commitment to elevating Vietnamese spices on the world map and contributing to the growth of Vietnam–Russia trade.
🤝 Prosi Group Welcomes Global Partners at WorldFood Moscow 2025
We look forward to meeting businesses seeking reliable, long-term, and scalable sourcing solutions for spices, nuts, and agricultural products from Vietnam.
Prosi Group is ready to connect, collaborate, and grow together in the global marketplace.
Strengthening Global Ties at Korea Food 2025
Date: June 10–13, 2025
Venue: KINTEX, Seoul, South Korea
Booth: Hall 3 – Stand 3C703
As one of Vietnam’s leading exporters of spices and nuts, Prosi Thăng Long was honored to join Korea Food 2025, South Korea’s premier international food exhibition. The event brought together top global suppliers, importers, and food manufacturers — and Prosi was proud to represent the best of Vietnam’s agricultural excellence.
A Strong Impression at Korea Food 2025
At our booth, visitors experienced the full range of Prosi’s high-quality offerings:
- 🌿 Vietnamese Cinnamon (Cassia): Rich in aroma and oil content, sourced from well-managed farms in Yen Bai and Lao Cai.
- 🌟 Star Anise from Lang Son: Bold flavor and high shikimic acid content — ideal for both culinary and pharmaceutical applications.
- 🧂 Black Pepper GL550 & GL500: Known for its bold taste, density, and clean processing — trusted by buyers across the Middle East and Asia.
- 🥜 Cashew Kernels: From WW240 premium-grade to split and roasted varieties, directly processed in our Bình Phước factory.
- 🥥 Desiccated Coconut: Ideal for baking, snacks, and industrial food applications, serving markets from Europe to the Middle East.
Why Korea Matters
South Korea is a growing market for natural, healthy, and high-value food ingredients. Prosi Thăng Long’s presence at Korea Food 2025 highlighted our commitment to long-term partnerships with Korean and Asian buyers who value consistency, safety, and supply chain reliability.
Market Insight & Direct Conversation
One of the highlights of the event was the opportunity to meet face-to-face with clients and partners to exchange insights on:
- Vietnamese spice supply chains
- Global price trends
- Seasonal harvest updates
- Export opportunities and market regulations
Prosi continues to position itself not only as a reliable supplier, but as a trusted market partner — offering deep industry insight and flexible solutions tailored to each client’s needs.
PROSI THANG LONG AT SIAL SHANGHAI 2025
Date: May 28–30, 2025
Venue: Shanghai New International Expo Centre (SNIEC), Shanghai, China
Booth: Hall E3 – Stand E3A021
Prosi Thăng Long is proud to showcase Vietnam’s finest agricultural products at SIAL China 2025, one of Asia’s largest and most influential food innovation exhibitions.
As a trusted leader in spice and nut exports, we continue to strengthen our presence in the Chinese market — a market that values quality, traceability, and innovation in sourcing.
Why Visit Prosi Thăng Long’s Booth?
🔹 Premium Vietnamese Spices
We offer a wide range of top-grade spices including Star Anise from Lang Son, high-oil Cassia from Yen Bai, and Black Pepper GL550, all carefully selected, cleaned, and prepared for global standards.
🔹 Cashew Excellence
Explore our cashew portfolio — from WW240 and WW320 kernels to split and roasted varieties — processed in our Binh Phuoc factory with a capacity of over 15,000 MT/year.
🔹 Reliable Exporter with Global Reach
With consistent monthly shipments exceeding 250 containers, we proudly serve clients in over 40 countries across the Middle East, Africa, South Asia, Europe, and America.
Commitment to Partnership
At Prosi Thăng Long, we believe in building long-term relationships through product quality, transparent communication, and deep market insight. Our participation in SIAL China 2025 reflects our continued investment in understanding the evolving needs of Chinese buyers and delivering solutions tailored for this dynamic market.
We warmly invite importers, distributors, and food manufacturers to visit our booth, explore our offerings, and discuss opportunities for collaboration.
Prosi Thăng Long – Professional. Spices & Nuts. Insight.
Your trusted Vietnamese partner in global agriculture.
Prosi Thăng Long at Saudi Food 2025: Showcasing Vietnam’s Finest Spices & Nuts to the Middle EastProsi Thăng Long at Saudi Food 2025
Date: 12-14 May 2025
Venue: Riyadh International Convention & Exhibition Center (RICEC), Saudi Arabia
Booth: Hall 4 – Stand 4C1211
As one of Vietnam’s leading exporters of spices and nuts, Prosi Thăng Long is proud to participate in Saudi Food 2025 — the region’s premier international trade fair for food and beverage innovation.
This marks a strategic opportunity for us to connect with importers, distributors, and manufacturers in the Middle East and beyond, while showcasing the best of Vietnamese agriculture.
What You Can Expect at Our Booth:
- Premium Spices: From high-oil Vietnamese Cassia and Star Anise to export-grade Black Pepper GL550, our spices are selected from the finest growing regions and processed to meet international standards.
- Top-Grade Cashew Kernels: Including WW240, WW320, and roasted cashews — with consistent size, clean appearance, and stable year-round supply.
- Trusted Export Experience: With over 250 export containers shipped monthly, Prosi is known for reliable logistics, full export documentation, and deep understanding of key markets across the Middle East, Africa, and Asia.
As global demand for high-quality, traceable ingredients continues to grow, Prosi Thăng Long is ready to serve as your long-term sourcing partner.
We invite all trading partners, import-export companies, and food professionals to stop by our booth, explore our product range, and discuss future cooperation.
Prosi Thăng Long – Professional. Spices & Nuts. Insight.
Vietnam’s trusted name in global spice trade.
PROSI THĂNG LONG AT GULFOOD 2025 – 30TH EDITION
We are thrilled to announce that Prosi Thăng Long will be participating in Gulfood 2025, the world’s largest annual food and beverage trade exhibition, now celebrating its 30th edition!
📅 Date: February 17-21, 2025
📍 Venue: Dubai World Trade Centre
🛎️ Booth: M-H59, SHK Maktoum Hall – Vietnam Pavilion
As a leading exporter of Vietnamese spices and agricultural products, we are excited to showcase our premium-quality cassia, star anise, black pepper, cashew nuts, and desiccated coconut to the global market. Gulfood 2025 presents a fantastic opportunity for us to connect with importers, distributors, and industry professionals worldwide.
We warmly invite our valued partners, customers, and new business connections to visit our booth, explore our diverse product offerings, and discuss potential cooperation opportunities.
Let’s meet at Gulfood 2025 and bring the best of Vietnam’s spices to the world!
📩 For inquiries or to schedule a meeting, contact us at sales@prosi.com.vn
🌍 Learn more about us at www.prosi.com.vn
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